📍 Gujarat & Rajasthan, India Crunch beyond the marketing • +91 96365 31656

About us

Home / About us
Assorted namkeen served in bowls
Who We Are

Welcome to Ji-Vita

We are committed to manufacture high-quality namkeen and snacks that provide an authentic and flavorful experience with every bite. Drawing on years of expertise in traditional recipes and modern production techniques, we offer a wide variety of snacks to suit all tastes. Currently we have a total of 45+ products and 100+ different SKUs. Our dedication to using the finest ingredients and maintaining strict hygiene standards ensures that each product is fresh, crunchy, and irresistible. Whether you’re enjoying a family gathering or a solo snack, Ji-Vita delivers a satisfying crunch every time!

Our Mission

Our mission is to be a reputable and trustworthy brand through Quality, Reliability, Faith and Efficiency in the Indian and Global Food market.

Our Vision

Shree Swaminarayan Foods Private Limited, popularly known as “Ji-Vita”, carries a vision to provide the best quality of Namkeen, Farsan and Fryums in attractive packs at the lowest price compared to other products in the market. Our company is fitted with the latest equipment and fully automatic technology, in which every product and process is totally hygienic.

Namkeen production line (illustrative image)
Our Journey

Ji-Vita At A Glance

From humble beginnings to full automation

2006

Humble Beginnings

The brand “Ji-Vita” was established on a small scale with a manufacturing plant named “Shree Swaminarayan Food Gruh Udhyog.”

2013

Modern Transformation

Due to increasing market demand, a new fully automated plant was constructed to enhance product quality and speed up manufacturing. The company was also registered as “Shree Swaminarayan Foods Pvt Ltd.”

2016

Regional Expansion

The market expanded not only in Gujarat but also in Rajasthan, Madhya Pradesh, Maharashtra and other regions. The brand gained significant popularity among people of various ages and income groups.

2022

Ajmer Expansion

A manufacturing plant was established in Ajmer, Rajasthan, allowing the company to cover the entire state of Rajasthan and half of Uttar Pradesh within a year.

2024-25

Atkot Automation

The third manufacturing unit was established in Atkot, Gujarat, to meet the increased market demand with full automation integrated into every aspect of the process.

Assorted namkeen on a desk (illustrative)
Message from Leadership

Top-quality products, at a reasonable price.

Shree Swaminarayan Foods Private Limited, popularly known as the brand “Ji-Vita,” is committed to delivering top-quality products in sufficient quantities at reasonable prices, making them more competitive than other products in the market.

Our company has installed the latest equipment and fully automated technology, ensuring that every product and process is completely hygienic. We are always eager to expand our dealer and retail network while providing the best service to our consumers. Our company strives to stay ahead in today's competitive market.
Shri Vipulbhai Suliya
Managing Director
Behind the Crunch

Infrastructure

Hygienic, automated and quality-first — that is how every Ji-Vita pack is made.

Snack factory infrastructure (illustrative image)